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Top 10 Image Optimization Tips


Optimizing images often represents the single biggest opportunity for improving a website’s performance.

Still, it can be tricky: there’s a range of different formats, and lossy compression methods introduce an element of subjectivity. Not everyone will agree on what is an acceptable level of degradation in quality, and automated optimization processes won’t get it right every time.

If you want to make sure you’re optimizing the images on your site and you’re not sure where to start, this series of tips will help you get on the right track.